Before your serums, moisturisers, or oils can work their magic, your skin needs one thing: a clean start.
Cleansing isn’t just about washing your face, it’s about removing dirt, pollution, sunscreen, excess oil, and makeup that can clog your pores and disrupt your skin barrier. Without this step, even the best products won’t absorb or deliver the results you expect.
Why It’s So Important
A 2023 study from the Journal of Cosmetic Dermatology highlights that cleansing can significantly improve skin hydration, clarity, and reduce inflammation, especially when done consistently with the right technique.
And no, this isn’t just about women. Clean skin is genderless, ageless, and essential for anyone who wants healthier skin.
How to Do It Right: Quick Tips
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Cleanse twice a day: Once in the morning, once before bed
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Avoid hot water: Use lukewarm water to protect your barrier
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Pick a mild, non-stripping cleanser (especially if you use active ingredients)
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Gently pat dry, no tugging, no scrubbing
While we don’t offer cleansers (yet 😉), we know that even the most natural, nourishing products can’t do their job on an uncleansed face. That’s why every Chapter Skin formulation is made to work with your skin, not fight it. Once you’ve cleansed, our freshly made, natural, unisex skincare products help support hydration, balance, and everyday glow, with no harsh ingredients and no drama.
The real secret to skincare is consistency and a little care in every chapter.